Birla Cable Ltd. has partnered with Nedia Enterprises Inc., USA (Nedia Fiber) to expand its market presence across the Americas.

Nedia Fiber, a specialized distributor in the telecommunications and data center industry, will manage the distribution, marketing, branding, logistics, and customer engagement for Birla Cable's products in the United States, Canada, Mexico, Central, and South America.

This strategic alliance aims to leverage Nedia Fiber's expertise to significantly boost Birla Cable's reach and business opportunities in the region through an initial three-year agreement.