Zee Entertainment reported Q2 operating revenue of Rs 1969.2 Cr, a 2% YoY dip but an 8% QoQ rise.

H1 revenue was Rs 3794.0 Cr, down 8% YoY.

Profitability was pressured: Q2 EBITDA fell 54% YoY to Rs 146.4 Cr (7.4% margin), and PAT dropped 63% YoY to Rs 76.5 Cr.

This was primarily due to a 12% YoY decline in domestic advertising from FMCG slowdown, coupled with increased content investments for new channels and programming.

ZEE5 shined with 32% YoY revenue growth, reaching Rs 310.8 Cr, and significantly reduced EBITDA losses by Rs 127.6 Cr YoY.

The 'Z' Network TV share gained 100 bps QoQ, hitting 17.8%. The company released 26 shows and movies, including 7 ZEE5 originals, and saw its content inventory decline by Rs 60 Cr in H1. Cash & Treasury Investments stood strong at Rs 2114.7 Cr.

Management noted a soft ad market but expects a festive season boost, while continuing cost optimization and selective content investments for future growth.

The company also achieved a high S&P Global ESG score, ranking in the 93rd percentile.