Aditya Birla Fashion and Retail (ABFRL) saw robust top-line growth for the quarter and half-year. **Business Performance:** Q2 revenue rose 13% YoY to ₹1982 Cr, pushing H1 revenue up 11% to ₹3813 Cr.

Pantaloons sales grew 6% in Q2 with 7% like-for-like (LTL) growth.

Ethnic business surged 11% in Q2 (34% excluding TCNS) with strong LTL.

TMRW maintained momentum, growing 27% in Q2. Q2 EBITDA increased 7% to ₹116 Cr, but margins faced pressure from higher marketing spends.

H1 EBITDA grew 24% to ₹286 Cr, with margins expanding 80 bps.

Net losses for Q2 were -₹295 Cr and H1 -₹529 Cr. **Growth Drivers & Strategy:** The company is expanding across the value-to-luxury spectrum and plans 40-50 new store additions this fiscal.

Digital sales now contribute over 15% of the portfolio, supported by strategic marketing and omni-channel initiatives. **Recent Developments:** Key launches include OWND, targeting Gen Z, and India's first Galeries Lafayette luxury department store, opening November 2025. New store designs for Pantaloons are also being rolled out. **Management Outlook:** Despite sluggish underlying demand and cautious consumer sentiment, early festive sales offered some relief.

Steady growth was noted in non-metro markets, with increased focus on youth-centric offerings and accelerating store expansions.