SSKL, a leading South Indian ethnic wear retailer, reports a mixed financial picture.

For the nine-month period, revenue grew 16.13% year-on-year to ₹1,234.61 Cr, with profit after tax surging 50.63% to ₹108.28 Cr.

However, the latest quarter saw revenue decline 8.32% to ₹411.25 Cr and profit after tax drop 17.13% to ₹38.14 Cr.

Sarees contribute 71.5% of revenue, with Telangana, Andhra Pradesh, and Tamil Nadu being key regions.

The company's strategy includes cluster-based expansion, reaching 79 stores across 7.70 lakh sq ft.

They are also boosting omnichannel presence with dedicated e-commerce platforms and live commerce, serving 25 states.

Recent developments include the 2025 launch of 'Valli Silks,' a new brand for everyday ethnic wear, and integration of AI/ML into their supply chain for better inventory management.

The management's focus on long-term growth via strategic expansion and tech adoption points to future priorities.