Music Broadcast (Radio City) navigated a challenging quarter, with Q3 FY26 revenue down 29% YoY to Rs 46.5 Cr.

For the nine months, revenue reached Rs 133.6 Cr.

Despite the revenue dip, strong cost management helped Adjusted Profit After Tax (PAT) grow 5% YoY to Rs 6.0 Cr in Q3, though 9M PAT was Rs 1.6 Cr.

The company maintained an 18% market share, drawing 37% of total and 27% of new radio advertisers, while the industry volume softened by 2% YoY.

Radio City's growth strategy leans on 'Created Businesses,' which contributed 14% of revenue through custom properties and sponsorships.

Digital initiatives are crucial, adding 6% to ad sales, powered by 153.8M social media reach and client solutions for partners like Western Railways and NPCI.

Recent developments include regional tie-ups with Lulu Mall, community engagement, and expanded presence via "Radio City Blue Carpet" events and partnerships with OTT India Fest and major marathons.