Emami has acquired a 60% stake in IncNut Digital for up to Rs. 321 Cr.

IncNut Digital, through its brands Vedix and SkinKraft, operates in the high-growth personalized beauty and personal care (BPC) segment.

This strategic move strengthens Emami's footprint in these evolving consumer demand areas and expands its product portfolio.

IncNut Digital reported a consolidated turnover of Rs. 175.1 Cr in FY25 and will become a subsidiary of Emami.