Credo Brands (MUFTI) reported Q1 FY27 revenue up 5% YoY to ₹125.3 Cr.

EBITDA was ₹26.6 Cr (down from ₹31 Cr YoY), with PAT at ₹2.3 Cr, impacted by increased brand investment.

Management is advancing 'Mufti 2.0', focusing on premiumization, store experience, and digital presence.

They opened 5 and closed 7 underperforming stores to enhance productivity.

Despite soft discretionary spending and intense competition, the company is investing for long-term relevance and sustainable growth.

Positive signals are emerging from renovated stores, though immediate significant financial impact is not expected.

The focus is on brand transformation and customer acquisition/retention.