Virat Industries revealed its strategic pivot into a diversified lifestyle and wellness brand through a ₹95 crore primary investment in Brahmcorp Lifestyle Products.

This gives the combined entity roughly ₹105-106 crore in liquidity.

Shifting beyond its 9-million-pair socks manufacturing, Virat will expand into branded socks (Lord Walker), luxury handbags, fresh produce delivery, and wellness centers.

Management eyes substantial growth, projecting around ₹100 crore in socks sales with 20-30% EBITDA within two years.

The broader vision targets ₹400-500 crore consolidated sales and 20% EBITDA in 3-4 years, aiming for a ₹2000-3000 crore market cap, leveraging Brahmcorp's extensive global ecosystem.