AdCounty Media India Ltd has provided an update on its acquisition of a 99.95% stake in Adaxx Adtech & Media LLP for ₹10 Cr, making it a subsidiary.

This strategic move integrates Adaxx Pro as the programmatic advertising and branding platform within AdCounty Media's ecosystem, enhancing core offerings like audience targeting, digital media purchasing, campaign optimization, and inventory management.

By combining programmatic capabilities with existing performance marketing and mobile solutions, the company expands its addressable market into display advertising and brand building, unlocking new growth opportunities and delivering integrated, data-driven campaigns for brands and agencies.