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The company is engaged in the business of providing Out of Home (OOH)media services focused on programmatic digital OOH advertising.The media assets of the company include (a) Billboards: Conventional, Backlit, and Digital (b) Transit: Sky walks, Bus panel, Airports, Metro, Bus Queue Shelters, Smart Mobile Vans (c) Other innovative: Kiosks, Traffic Booths, public electric bicycle sharing.
Signpost India secured exclusive outdoor advertising rights from Kolkata Municipal Corporation for 10 years, part of the "Kolkata Streetscape Renaissance" PPP project. This contract is valued at approx. Rs. 450 Cr in gross advertising revenue over the tenure.