Credo Brands (MUFTI) Q1 revenue hit ₹119.9 Cr (-3% YoY), with PAT at ₹6.3 Cr (-36% YoY) due to soft discretionary spending and strategic investments.

Gross margin improved to 61.6%. The company is aggressively pursuing premiumization, adding 20 new premium stores in FY26 and rationalizing underperforming ones.

A strong push on digital channels led to own-website sales doubling YoY.

Management expects these significant investments to elevate brand perception, drive footfalls, and build long-term value, with profitability benefits anticipated from FY28.